Brandwagon, The Marketing Club at IIFT
Rising on the wings of creativity, IIFT looks to explore new avenues in the ever-
pulsating field of marketing.
Brandwagon, the marketing club at IIFT, one of the most active clubs in the B-school
circuit, serves as a breeding ground of tomorrow’s doyens in the field of Sales and
Marketing. It aims to impart holistic and field-based knowledge through the many
activities that it conducts year round. These include the Annual National Marketing
Summit, Headstart guest lecture series, live projects, workshops, intra and inter college
competitions, a monthly marketing magazine ‘Markmantra’, and a dedicated Market
Our Vision and Mission:
- To challenge individuals to move beyond jargon and clichéd theory and explore the
real world of marketing.
- To provide a platform for IIFTians to express their creativity, use their acumen in
industry analysis, and invest time and effort in live projects and several such activities.
- To help in updating members’ knowledge of marketing by keeping abreast with the
latest in the marketing world.
Activities and Developments
- Knowledge Transfer Sessions -the Marketing Gyan Sessions for the first years to kick
start their marketing journey
We start with ABC of Marketing: 4Ps, STP, Integrated Marketing Communication, which
complements well with the academic curriculum and summer interview preparation and
then delve deeper into insights and latest developments in the marketing sector to
broaden the perspectives by showcasing various examples and brand stories!
- The National Marketing Summit
This annually held summit provides immense opportunities to interact with key people
from the industry and professionals, allowing the students to understand, explore and
link the theoretical with the practical. Each summit has a theme association around
which the industry people deliver their lectures and key insights and interact with the
students hereby challenging them to apply their theoretical knowledge to a ‘hands on’
situation or case.
- Pens out Marketing Magic in MARKMANTRA
We are responsible for publishing a monthly magazine called ‘MARKMANTRA’, a
repository of student ideas and thoughts on topics related to marketing. The magazine
has recently incorporated, a separate section called the corporate corner where a
distinguished personality from the corporate world opinionated the views in this field
- The Life in Marketing lived via Live Projects
We encourage and get students various opportunities to participate in Live-Projects in
the domains of sales, marketing and market research that enrich their exposure to
marketing in the "real world”.
- Who is the Marketing Wizard at IIFT? We find out by our Intra-Club Competitions
We provide valuable team-play and leadership opportunities to students and make them
participate and contribute to its various events.
Competitions and Assignments are given to the members for the twin objective of
learning and implementing the basic marketing knowledge.
Following are the competitions conducted previously by BrandWagon.-
- STP 4P Analysis of an assigned item in a group
- 22 Immutable Laws of Marketing: Each group was assigned a law for which they
have to present examples exhibiting its success and failure in real world.
- Kayakalp: A Rebranding competition in which each group was given a product
and the group had to execute a rebranding strategy for it.
The Helping Hand in Corporate Competitions
We assist, help and encourage members in taking part and winning the corporate level
competitions conducted by various companies. In a nutshell, we are the one-stop-club
for any sort of help and advice for the marketing competitions. We also act as a liaison
between marketing professors and students for any kind of guidance and aid.
We at the Indian Institute of Foreign Trade, realize the importance of practical learning
along with the academic knowledge that we gain. Analyzing, assessing, and hence
innovating in the industry is the need of the hour. As managers, this is what we hope to
do – finding practical and feasible solutions to real life business problems in this fast
paced, competitive world.
At IIFT, we strive to provide the right environment for the best marketing minds from
across the country to converge and pit their skills against each another.
Email id :firstname.lastname@example.org