Brandwagon, the marketing club at IIFT, one of the most active clubs in the B-school circuit, serves as a breeding ground of tomorrow’s doyens in the field of Sales and Marketing. It aims to impart holistic and field-based knowledge through the many activities that it conducts year round. Brandwagon conducts numerous Knowledge Transfer sessions covering the basics which complement the academics and the summer interview preparation. Numerous competitions are floated by the club for its members from time to time to keep the creative mind engaged and to delve deeper into the world of marketing. Brandwagon also conducts Guest Lectures, workshops, quizzes, outdoor activities and contributes in publishing a quarterly magazine MarkMantra.
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