About Us

Name : Ms. Parul Singh

Function : Consultant at the level of Assistant Professor

Email : parulsingh@iift.edu

Qualification

  • National Eligibility Test (NET) and Junior Research Fellowship (JRF) in Business Administration conducted by University Grants Commission (UGC)
  • Masters of Business Administration with first division
  • Bachelor of Technology with first division

Areas of Interest / Specialization

  • IT Applications
  • Digital Marketing
  • Customer Relationship Management

Work Experience

  • She is presently associated with Indian Institute of Foreign Trade as an Assistant Professor
  • Prior joining to IIFT, she was into corporate sector and was working with a leading business research firm. She was responsible for scoping of projects, conducting feasibility analysis, due diligence on research efforts, conducting quality checks on deliverables, handling research queries from clients, creating client ready documents, and other related activities. She has worked on projects catering to multiple industries (such as Telecommunications, Information Technology, Health care Services & Medical Equipments, Government, etc), and geographies.

Publications

Journals

  • Krrithiya, H. S., & Singh, P. (2017). Preventive disaster management through crowdsourcing. Asian Journal of Research in Business Economics and Management, 7(9), 40-58.
  • Singh, P. (2014). Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas. International Journal of Online Marketing (IJOM), 4(2), 1-14.

Conferences

  • Presented a paper on Social Media in National Conference on Social Media and E-Marketing organized by Jaypee Business School, Noida.
  • Presented a paper in National Marketing Conference organized by University School of Management Studies, GGSIPU.

Professional / Academic Affiliations

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