About Us

Name : Dr. Ankit Kesharwani

Function : Assistant Professor

Email : ankit@iift.edu

Qualification

UGC NET and JRF  July 2016

Ph. D.              Department of Marketing and Strategy, IBS Hyderabad, IFHE University, 2014.
(Thesis Title: Building a three waves post-adoption use model for predicting continue use behavior of an innovation: A longitudinal study of digital natives and digital immigrants) 

M. B. A.           Department of Business Administration, Deen Dayal Upadhayaya Gorakhpur University, 2008. (Specialization: Marketing)

B. Sc.              Ewing Christian College, University of Allahabad, 2006. (Specialization: Physics and Electronics)

Areas of Interest / Specialization

Digital Marketing, Web and Social Media Analytics, Customer Relationship Management, Marketing Management, Marketing Research, and Marketing Analytics. 

Work Experience

WORK EXPERIENCE:

March 2018 – Current

Assistant Professor in the Department of Marketing, Indian Institute of Foreign Trade (IIFT), New Delhi, India.

 

 

October, 2016 – February, 2018

Associate Professor in the Department of Marketing and Strategy, IBS Hyderabad, IFHE University, Hyderabad, India.

 

 

June, 2014     – September 2016

Assistant Professor in the Department of Marketing and Strategy, IBS Hyderabad, IFHE University, Hyderabad, India.

 

 

July, 2012      – May, 2014

Faculty Associate in the Department of Marketing and Strategy, IBS Hyderabad, IFHE University, Hyderabad, India.

 

 

August, 2011 – June, 2012

Visiting Research Scholar, Fogelman College of Business and Economics, University of Memphis, Tennessee, USA.

 

 

August,  2009

- July, 2011

Research Scholar in the Department of Marketing and Strategy, IBS Hyderabad, IFHE University, Hyderabad, India .

Publications

JOURNAL PUBLICATIONS

1.      Roy, Sanjit, Makam S. Balaji, Ankit Kesharwani, and Harjit Sehon (2017). “Predicting internet banking adoption in India: A perceived risk perspective.” Journal of Strategic Marketing, Vol. 25, No. 5/6, pp. 418-438. Available at http://dx.doi.org/10.1080/0965254X.2016.1148771. [Scopus, ABDC-A]

2.      Sreeram, Anusha, Ankit Kesharwani, and Sneha Desai (2017). “Factors affecting satisfaction and loyalty in online grocery shopping: an integrated model.” Journal of Indian Business Research, Vol. 9, No. 2, pp. 21-40. [Scopus, ABDC-C]

3.      Kesharwani, Ankit, and Souvik Roy (2017). “Diffusion of mobile health apps among smartphone users: role of neighborhood effects, informational network effects and social ties in health 3.0.” Indian Journal of Marketing, Vol. 47, No. 4, pp19-34. [Scopus, ABDC-C]

4.      Dwesar, Rishi, and Ankit Kesharwani (2016). “Segmenting markets based on consumer decision making style: An exploratory study from India.” Asian Journal of Business Research, Vol. 6, No. 2, pp. 1- 17. [Scopus, ABDC-C]

5.      Mishra, Mukesh, Ankit Kesharwani, and Dolly Das (2016). “The relationship between risk aversion, brand trust, brand affect and loyalty: Evidence from FMCG industry.” Journal of Indian Business Research, Vol. 8, No. 2, pp. 78-97. [Scopus, ABDC-C]

6.      Dwesar, Rishi, and Ankit Kesharwani (2016). “Website content adaptation as a response to cultural differences: A study of US and Indian version of US corporate websites.” Journal of Cultural Marketing Strategy, Vol. 21, No. 2, pp. 1-9.

7.      Tripathy, Trilochan, Debadutta Sahoo, Ankit Kesharwani, and Ajay K. Mishra (2016). “Competition, intellectual capital efficiency and firms’ performance outcome in India: A structural equation modeling.” International Journal of Learning and Intellectual Capital, Vol. 13, No. 1, pp. 72-95. [Scopus, ABDC-C]

8.      Mohapatra, Suryanarayan, Debajani Sahoo, and Ankit Kesharwani (2015). “Outsourcing of information technology: An empirical study in the Indian banking industry.” Indian Journal of Finance, Vol. 9, No. 7, pp. 7-21. [Scopus, ABDC-C]

9.      Jha, Subhash, Marla Royne, and Ankit Kesharwani (2014). “The interplay of website aesthetics and information quality on website trust.” Journal of Digital & Social Media Marketing, Vol. 2, No. 3, pp. 269-280. [Scopus, ABDC-C]

10.  Kesharwani, Ankit, and Radhakrishna G. (2013). “Drivers and Inhibitors of Internet Banking Adoption in India.” Journal of Internet Banking and Commerce, Vol. 18, No. 3, pp. 1-15(with Co-Authors). [Scopus, ABDC-C]

11.  Kesharwani, Ankit, and Shailendra S. Bisht (2012). “The impact of trust and perceived risk on internet banking adoption in India: An extension of technology acceptance model.” International Journal of Bank Marketing, Vol. 30, No. 4, pp. 303-322. [Scopus, ABDC-B]

12.  Kesharwani, Ankit, and Trilochan Tripathy (2012). “Dimensionality of perceived risk and its impact on Internet banking adoption: An empirical investigation.” Services Marketing Quarterly, Vol. 33, No. 2, pp. 177-193. [Scopus, ABDC-B]

13.  Kesharwani, Ankit, and Ritesh Tiwari (2011). “Exploration of internet banking website quality in India: A webqual approach.” Great Lakes Herald, Vol. 5, No. 1, pp. 40-58.

14.  Dasgupta, Siddhartha, and Ankit Kesharwani (2010). “Whistleblowing: A survey of literature.” IUP Journal of Corporate Governance, Vol. 9, No. 4, pp. 57-71 (with Co-Authors).

MANAGEMENT CASES

1.      Kesharwani, Ankit, and Debapratim Puryakastha. “Apple iPad: Redefining the Tablet PC Industry,” ICFAI Center for Management Research, December 2010.

2.      Kesharwani, Ankit, and Debapratim Puryakastha. “Business Model of Online Cab Aggregators,” ICFAI Center for Management Research, February, 2017.

CONFERENCE PAPER PRESENTATION / PROCEEDINGS

1.      “Health 3.0: Digital Natives, Mobile Health Apps and the Era of Digital Healing,” Presented at 7th IIM-A Conference on Marketing in Emerging Economies, organized by Indian Institute of Management Ahmedabad, January 11-13, 2017.

2.      “Understanding Consumer Acceptance of Mobile Payment Apps: Role of Perceived Credibility and Perceived Benefits,” Presented at 7th IIM-A Conference on Marketing in Emerging Economies, organized by Indian Institute of Management Ahmedabad, January 11-13, 2017.

3.      “Co-Recovery: Examining the Effects of Attributions, Trust and Control,” Presented at 7th IIM-A Conference on Marketing in Emerging Economies, organized by Indian Institute of Management Ahmedabad, January 11-13, 2017.

4.      “Health 3.0: Digital Natives, Mobile Health Apps and the Era of Digital Healing,” Presented at 9th Indian Subcontinent of Decision Science Institute (ISDSI) International Conference, organized by Goa Institute of Management, January 02-04, 2016.

5.      “Impact of Computer Engagement on Technology Use Behavior: An Empirical Investigation of Learning Management System Users,” Presented at 6th IIM-A Conference on Marketing in Emerging Economies, organized by Indian Institute of Management Ahmedabad, January 7-9 January, 2015.

6.      “Impact of Computer Engagement on Technology Use Behavior: An Empirical Investigation of Learning Management System Users,” Presented at Eight Great Lakes-NASMEI Marketing Conference, Jointly organized by Great Lakes Institute of Management and North American Society for Marketing Education in India, December 26-27, 2014.

7.      “Do (How) Digital Natives Adopt A New Technology Differently than Digital Immigrants? A Longitudinal Comparison of Four Competing Theoretical Models,” 34th INFORMS Marketing Science Conference, Boston USA, June 7-9, 2012.

8.      “Digital Healing: The Role of Mobile Health Apps in the World of Health 3.0,” 34th INFORMS Marketing Science Conference, Boston USA, June 7-9, 2012.

9.      “Drivers and Inhibitors of Internet Banking Adoption in India: An Exploratory Study,” Presented at 4th IIMA Conference on Marketing in Emerging Economies, Organized by Indian Institute of Management – Ahmedabad (IIM-A), January 5-7, 2011.

10.  “Assessing Internet Banking Website Quality in India: A WEBQUAL Approach,” Presented at Fifth International Research Conference, Organized by Yale-Great Lakes Center for Management Research, December 26, 2010.

11.  “Impact of Perceived Risk and Computer Self-Efficacy on Internet Banking Adoption: An Empirical Investigation,” Presented at Fourth Great Lakes-NASMEI Marketing Conference, Jointly organized by Great Lakes Institute of Management and North American Society for Marketing Education in India, December 23-24, 2010.

12.  “Virtual Banking and Consumer Behavior: Revisiting Technology Acceptance Model,” Presented at Emerging Markets in the New World Order Conference – The Paradigm Shift, Organized by Academy of Indian Marketing, December 16-18, 2010.

13.  “Website Content Adaptation as a Response to Cultural Differences: A Study of US and Indian Version of US Corporate Websites,” Presented at International Conference on Marketing and Business Strategy: Global Strategies for Value Creation, Sustenance and Growth, Organized by IBS, Hyderabad, December 3-4, 2010.

Professional / Academic Affiliations

Ad-hoc reviewer of International Journal of Bank Marketing,

Asian Journal of Marketing, and Journal of Indian Business Research