About Us

Name : Dr. Ashish Gupta

Function : Assistant Professor

Email : ashishgupta@iift.edu

Qualification

Ph.D. (Management), UGC-NET (Management), MBA

Areas of Interest / Specialization

Marketing Management; Consumer Behaviour; Advertising and Brand Management; Tech-based Marketing; Relationship Marketing

Work Experience

  • Assistant Professor-Marketing Area, Indian Institute of Foreign Trade (An Autonomous Institution Under Ministry of Commerce and Industry, Govt. of India), New Delhi, India from 23-03-2018 to Till Date. 
  • Assistant Professor, Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya (A Central University), Sagar, Madhya Pradesh, India from 27-05-2013 to 20-03-2018. 
  • Full-Time Research Scholar, School of Management Studies, Motilal Nehru National Institute of Technology (An Institute of National Importance Declared by Govt. of India) – Prayagraj, Uttar Pradesh, India from 15-7-2010 to 26-05-2013. 

Visiting Assignment Undertaken:

  • Taught a course on ‘Consumer Behaviour’ to MBA students at National Institute of Food Technology and Entreprenueship Management (NIFTEM)- An Autonomous Institution Under Ministry of Food Processing Industries (MoFPI), Sonepat, Haryana, during (February-May), 2019.

Publications

Papers Published / Accepted for Publication: International

  • Algharabat R., Rana N. P., Alalwan A. A., Baabdullah A. & Gupta A. (2019). Investigating the Antecedents of Customer Brand Engagement and Consumer Based Brand Equity in Social Media. Journal of Retailing and Consumer Services (Paper in Press: https://doi.org/10.1016/j.jretconser.2019.01.016). [Indexing/Abstracting: ABDC-A / SCOPUS]
  • Tandon, A., Gupta, A., Goel, P., & Singh, V.K. (2018). Impact of Digitisation on Entrepreneurial Eco-Systems: An Indian Perspective. International Journal of Business and Globalisation (Accepted). [Indexing/Abstracting: ABDC / SCOPUS]
  • Tandon, A., Gupta, A., & Tripathi, V. (2016). Managing Shopping Experience through Mall Attractiveness Dimensions: An Experience of Indian Metro CitiesAsia Pacific Journal of Marketing and Logistics28(4), 634-649. [Indexing/Abstracting: ABDC / SSCI / SCOPUS]
  • Tandon, A., Gupta, A., & Tripathi, V. (2016). The Viability of Benefit Segmentation in Tier-II Cities of India-Identifying Benefits Sought by Indian CustomersInternational Journal of Business Innovation and Research10(4), 501-518.  [Indexing/Abstracting: ABDC / SCOPUS]
  • Gupta, A., & Dhami, A. (2015). Measuring the impact of security, trust  and privacy in information sharing: A study on social networking sitesJournal of Direct, Data and Digital Marketing Practice17(1), 43-53.  [Indexing/Abstracting: ABDC / SCOPUS]
  • Gupta, A., & Sahu, G. P. (2015). Exploring relationship marketing dimensions and their effect on customer loyalty-a study of Indian mobile telecom market. International Journal of Business Innovation and Research9(4), 375-395.  [Indexing/Abstracting: ABDC / SCOPUS]
  • Tripathi, V., Tandon, A., & Gupta, A. (2015). Experiencing flavourful fun: Delighting customers the RB way. Global Business Review16(2), 341-347.  [Indexing/Abstracting: ABDC / SCOPUS]
  • Tandon, A., Tripathi, V., & Gupta, A. (2014). The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance. International Journal of Indian Culture and Business Management8(4), 425-441.  [Indexing/Abstracting: ABDC / SCOPUS]
  • Gupta, A., & Sahu, G. P. (2013). Factors influencing adoption of relationship marketing practices for overall growth of firm: an ISM-based model validation. International Journal of Electronic Customer Relationship Management7(1), 21-44.  [Indexing/Abstracting: ABDC / SCOPUS]
  • Gupta, A., & Sahu, G. P. (2012). A literature review and classification of relationship marketing research. International Journal of Customer Relationship Marketing and Management (IJCRMM)3(1), 56-81. [Indexing/Abstracting: SCOPUS]

Papers Published / Accepted for Publication: National

  • Gupta, A. (2018). ICT Adoption: An Agenda for Research. Kindler, 18(1), 73-88.  
  • Gupta, A., & Goswami, P. (2018). Small Scale Industries and Factors Affecting their Performance: A Literature Review. Prestige International Journal of Management & Information Technology, 7(1), 126-150. 
  • Gupta, A., & Tiwari, S. (2015). Understanding Impact of e-service Quality on Customer Satisfaction in e-tailing Services. Amity Journal of Management3(2), 33-36.

Chapters in Edited Book:

  • Gupta, A., Tandon, A., & Barman, D. (2019). Employee Engagement: Evolution, Approaches, and Perspectives. In Management Techniques for Employee Engagement in Contemporary Organizations (pp. 1-19), ISBN: 978-1-5225-7799-7, IGI Global, USA.
  • Gupta, A., & Tandon, A. (2018). Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting. In Emerging Markets from a Multidisciplinary Perspective (pp. 255-272), ISBN: 978-3-31975-012-5, Springer, Cham.
  • Dwivedi, Y. K., Rana, N. P., Tajvidi, M., Lal, B., Sahu, G. P., & Gupta, A. (2017, March). Exploring the role of social media in e-government: an analysis of emerging literature. In Proceedings of the 10th International Conference on Theory and Practice of Electronic Governance (pp. 97-106), ISBN: 978-1-4503-4825-6, ACM, USA. 
  • Ashish Gupta (2017) 'Management Education in Competitive Era: Emerging Issues and Challenges', In Managing Challenges for Higher Education (pp. 60-67), Horizon Books (A Division of Ignited Minds Edu Tech Pvt. Ltd., New Delhi), ISBN: 978-93-8636-9093.  

Conference Paper Presentations:

  • Rajpal P., Gupta A., and Shanker R. (2018) 'Customer Engagement with Online Brand Communities: An Opinion Based Outlook', paper presented at the International Conference on Operations Management (ICOM), Conference Theme: Achieving Operational Excellence through Academic- Industry Interface, ICFAI Business School (IBS), Hyderabad.
  • Gupta, A. and Singh, R.K. (2018) 'Role of Agriculture in Indian Economy Development: A Retrospection', paper presented at the National Conference on Agriculture Growth in India: Opportunities and Challenges, XVII Annual Conference of Madhya Pradesh Economic Association (MPEA), Department of Economics, Dr. Harisingh Gour Central University, Sagar, Madhya Pradesh.  
  • Gupta, A. and Singh, R.K. (2018) 'Strategies for Managing Global Health Issues: A Retrospection into India Health Eco-system' paper presented at the National Conference on Recent Advancement in Developing India, Engineering, Management & Medical Association of Sagar in Association with SAM College of Engineering, Raisen Road, Bhopal, Madhya Pradesh. 
  • Gupta, A. and Singh, R. K. (2018) 'Investigating the Effects of Service Quality on Hotel Visitor’s Satisfaction: Insights from Semi-Urban City of Madhya Pradesh', paper presented at the International Conference on Canvas of International Business: Opportunities and Challenges, Bhopal School of Social Sciences, Bhopal, Madhya Pradesh, India.   
  • Gupta, A., Tiwari, S. and Tiwari, P. (2018) 'Transforming Communication: Consumer’s Perception towards 4G Services: A Study on Reliance Jio Users in Agra Region', paper presented at the National Conference on Efficient Implementation of Digital and Cashless Transactions, Deen Dayal Upadhyay Kaushal Kendra, Rajiv Gandhi South Campus, Banaras Hindu University, Varanasi, Uttar Pradesh.  
  • Gupta, A. (2017) 'Identifying Critical Successful Factors for Empowering Youth as a Change Agent in Society', paper presented at the National Conference on Youth Empowerment through Skill and Education for Nation Development March 19-20th, Engineering Management & Medical Association of India, Sagar, Madhya Pradesh at Infinity Management and Engineering College, Sagar, Madhya Pradesh. 
  • Gupta, A., Dwivedi, Y., Rana, N., Tajvidi, M., Lal, B. and Sahu, G.P. (2017) 'Exploring the Role of Social Media in E-Government: An Analysis of Emerging Literature', paper presented at the 10th International Conference on Theory and Practice of Electronic Governance Jointly Organized by International Congress of E-government (ICEG) and United Nations University Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV), Portugal, New Delhi, India, 7-9th March. Conference Theme: “Building Knowledge Societies: from Digital Government to Digital Empowerment” . 
  • Gupta, A. (2017) 'Demonetization and Cashless Economy Transactions: Lessons from Mobile Wallet Firms in India' paper presented at the National Conference on Demonetization and Uprooting Parallel Economy, March 27-28th, Department of Commerce, Dr. Harisingh Gour Central University, Sagar, Madhya Pradesh.
  • Tandon, A., Gupta, A. and Jain, R. (2017) 'Beyond the Metropolitan Environ: Understanding the Dimensions of Mall Attractiveness for Indian Shoppers in Tier II and Tier III Cities', paper presented at the 2017 IIM Indore-NASMEI Summer Marketing Conference, Indian Institute of Management Indore and North American Society of Marketing Education, India on Creating Customer Value, 27-29 July, Indian Institute of Management Indore, Madhya Pradesh.
  • Gupta, A. and Kumar, A. (2017) 'Current Scenario and Future Potential of Start-Ups: A Growing Part of Indian Eco-System', paper presented at the National Conference on Emerging Paradigm s for Managing Start-Ups, February 25-26, Department of Business Management, Dr. Harisingh Gour Central University, Sagar, Madhya Pradesh, India.
  • Gupta, A. (2016) 'BRICS Nations: Emergence and Transformation of World Economies', paper presented at the National Conference on Role of Emerging Economic Association in International Relations & Financial Management: Contemporary Issues & Challenges, May 7th, Faculty of Management, Commerce and Economics, Swami Vivekanand University, Sagar, Madhya Pradesh, Indian Accounting Association, Sagar Chapter, Madhya Pradesh. 
  • Gupta, A. and Tiwari, S.K. (2015) 'Measuring Effect of E-Service Quality on Customer Satisfaction in E-Tailing Services: A Study in Mathura Region of Uttar Pradesh (India)', paper presented at the National Conference on E-Buzz: The X-Factor, March 21-22, Department of Business Management, GLA University, Mathura, Uttar Pradesh.
  • Gupta, A., Jain, M. and Singhai, R. (2015) 'Management Education: A Reflection on Current Status and Growth Story of India', paper presented at the National Conference on Restructuring Higher Education and Technical Education, December 18-19, Engineering Management & Medical Association of India, Sagar, Madhya Pradesh.
  • Gupta, A. (2014) 'Establishing Linkages Between Relationship Marketing Dimensions and Firm Performance: An ISM Based Model Validation', paper presented at the International Conference on Innovative Technologies Driven by Multidisciplinary Research, Jabalpur Management Association and Global Journal of Multidisciplinary Research, 5-6th July 2014.
  • Gupta, A. and Gupta, S. (2014) 'The Effect of Security, Trust, and Privacy Concerns in Information Sharing: An Exploratory Study on Facebook', paper presented at the International Conference on Social Media for Business, 10 - 11th January, Indian Institute of Management, Raipur, Chhattisgarh (India).
  • Gupta, A. and Yadav, B. (2014) 'Emerging New Trends in Life Insurance Industry in India', paper presented at the National Conference on Emerging Trends in area of Management and Accounting, December 13, Babulal Tarabai Institute of Research and Technology, Sagar, MP, Indian Accounting Association, Sagar Chapter.
  • Gupta, A., Sharma, A. and Duggal, B. (2013) 'Social Entrepreneurship: An Innovative way to Empower Untouchable and Women (A Case of Sulabh Sauchalaya in India)', paper presented at International Conference on Innovative Ways of Managing Business in the Post Globalised Era, 2-3rd February, Bharati Vidyapeeth’s Institute of Management & Research, New Delhi (India).
  • Gupta, A. and Sharma, A. (2013) 'Vocational Education for Inclusive Growth of Our Nation', paper presented at the National Conference on Education for the Nation Development, February 15-16, Tecnia Institute of Advance Studies, New Delhi.
  • Gupta, A. (2012) 'Rural Retailing: A Growth Story of Indian Market', paper presented at the National Conference on Heuristic Approach of Marketing in Developing Economy, October 20th, Tecnia Institute of Advance Studies, New Delhi.
  • Gupta, A., Tandon, A. and Chandel, A. (2012) 'The Orchid: Building Sustainable Advantages through Green Hospitality', paper presented at Amity Conference on Management Cases, 2 November 2012, Amity Business School, Amity University, Lucknow Campus, Uttar Pradesh (India).
  • Gupta, A. (2012) 'Social Entrepreneurship in India: An Emerging Scenario in India (A Case Study of PRADAN & NIDAN)', paper presented at the National Conference on Dynamics of Social Entrepreneurship, March 31, Tecnia Institute of Management, New Delhi.
  • Gupta, A. and Sahu, G.P. (2012) 'Factors Influencing Usage of Relationship Marketing Practices for Overall Growth of the Firm: A Study in Indian Service Sector', paper presented at the National Conference on 3rd National Research Paper Presentation Competition, March 17, Bharati Vidyapeeth’s Institute of Management & Research, New Delhi.
  • Gupta, A. (2012) 'Adoption of E-banking Practices: A Study in Indian Banking Sector', Business Restructuring: Creating Values in Global Era, April 13, United Institute of Management, Naini, Allahabad.
  • Gupta, A. (2012) 'Management Education in a Changing World: Emerging Issues & Challenges', paper presented at the AIMS- International Conference on Management, 1-4th January, AIMS-International in association with FLAME, Pune, Maharashtra (India).
  • Gupta, A. and Gaur, A. (2012) 'Green Management Practices as Competitive Strategy: Innovations, Globalization and Social Entrepreneurship', paper presented at the Green Management Practices as Competitive Strategy: Innovations, Globalization and Policies, January 21-22, Bharati Vidyapeeth’s Institute of Management & Research, New Delhi.
  • Gupta, A. and Sharma, A. (2012) 'Social Media: Issues and Challenges', paper presented at the National Conference on Internet Computing & Communications: Contemporary Issues, Enhancement, Future Aspects, April 21, Tecnia Institute of Advance Studies, New Delhi.
  • Gupta, A. and Chandra, R. (2012) 'Social and Legal Implications of Tobacco Products: An Indian Perspective', paper presented at the National Conference on Change Management and Transformation, April 18, School of Management Studies, MNNIT, Allahabad.
  • Gupta, A. and Chandra, R. (2012) 'Factors Influencing the Acceptance Level of Life Insurance Consumption', paper presented at the National Conference on Innovative Management Practices in Banking and Insurance Sector- A Global Perspective, April 14-15, Faculty of Commerce, Banaras Hindu University, Varanasi.
  • Gupta, A. and Tandon, A. (2011)'Co-creating Experiential Value: A Case of Indian Retail Scenario', paper presented at the National Conference on Marketing: The Evolving Trend, September 27, School of Management Studies, MNNIT, Allahabad.
  • Gupta, A., Dwivedi, P. and Sahu, G.P. (2011) 'Ethics in Marketing: Need of the Hour for Fair Market Practices', paper presented at the National Conference on Ethics in Business: Mantra of Cut-Throat Competition, September 17, Krishna Institute of Engineering & Technology, Ghaziabad, Uttar Pradesh, India.
  • Gupta, A. and Yadav, M. (2011) 'Corporate Need Corporate Governance: Cases from Indian Market', paper presented at the International Conference on Organization in New Millennium Challenges and Opportunities, October 14-15, Ajay Kumar Garg Institute of Management, Ghaziabad, Uttar Pradesh, India.
  • Gupta, A. and Yadav, M. (2011) 'Viral Marketing: A Modern Marketing Approach in 21st Century', paper presented at the National Conference on Contemporary Issues in Marketing and Intellectual Property RightsMarch 26, University School of Management Studies, Guru Gobind Singh Indraprastha University, New Delhi.
  • Gupta, A. and Yadav, M. (2011) 'Impact of Corporate Image on Customer Happiness & Loyalty', paper presented at the International Conference on Happiness and Well Being: Role of Management Education, 3-4 March, Hindustan Institute of Management & Computer Studies, Farah, Mathura.
  • Gupta, A. and Singh, R. (2011)'Changing Face of Indian Education: A Study from Indian Education Service Sector' paper presented at the Tenth International Conference on Operations and Quantitative Management, 28-30 June, AIMS-International in association with Symbiosis Institute of Operations Management, Nashik.
  • Gupta, A. and Yadav, M. (2011) 'Paradigm Shift of the Indian Market-Growth of Retail market in India', paper presented at International Conference on Management and Computing Science, 4-5 June, Society of Management and Behavioural Sciences, Jodhpur (Rajasthan) in Haridwar (Uttrakhand).
  • Gupta, A. and Yadav, M. (2011) 'Children’s Role in Family Purchase Decision: A Study from Indian Market', paper presented at International Conference on Management and Computing Science, 24th July, Society of Management and Behavioural Sciences, Jodhpur (Rajasthan) New Delhi.
  • Gupta, A. and Srivastava, S. (2011) 'Corporate Governance: Success Mantra in 21st Century Businesses', paper presented at the National Conference on Management of Innovation in Business & Technology: New Strides, February 20, School of Management Sciences, Varanasi (UP). 
  • Gupta, A. and Singh, R. (2011) 'Green Marketing: Today’s Mantra for Success' paper presented at the International Conference on Global Impact of Indian Management, 26-28 April, Oxford College of Engineering, Bangalore.  

Professional / Academic Affiliations

Professional Membership:

  • Professional Individual Member- All Indian Management Association, New Delhi [M-201021438]
  • Individual Member- Association of Indian Management Scholars (AIMS)-International  [B2-1972]
  • Life Member- Quality Circle Forum of India, Hyderabad [0499013005]
  • Individual Life Member- Centre For Education Growth and Research (India) [CEGR-LT450]
  • Eurasia Business and Economics Society (EBES)

PhD Supervision & Guidance: 

  • Appointed as PhD Supervisor of Ms. Shivanee Chauhan [No. Res./Ph.D. 2018/12], Doctoral student in Marketing area, Indian Institute of Foreign Trade, New Delhi on dated 16 January 2019. 
  • Appointed as PhD Supervisor of Mr. Anuj Kumar [No. Res./Ph.D. 2017/11], Doctoral student in Marketing area, Indian Institute of Foreign Trade, New Delhi on dated 22 June 2018. 
  • Appointed as External PhD Supervisor of Ms. Shilpa Chauhan [D. No. Res. 92/FMSR/AIMA], Doctoral student in Marketing area, AIMA-AMU PhD Program on dated 22 June 2018. 
  • Appointed as Doctoral Advisory Commitee (DAC) Member of Mr. Kuldeep Kamboj [No. Res/Ph.D. 2018/13], Doctoral student in Marketing area, Indian Institute of Foreign Trade, New Delhi on dated 15 May 2019. 
  • Appointed as Doctoral Advisory Commitee (DAC) Member of Ms. Priyanka Rajpal, Doctoral student in Marketing area, Indian Institute of Foreign Trade, New Delhi on dated 14 August 2018.  

FDP / MDP / WORKSHOP / TRAINING Program Conducted:

  • Successfully completed the 6-Month Management Development Program (MDP) in 'International Business' for Armed Forces Personnel sponsored by Directorate General of Resettlement (DGR), Ministry of Defence, Govt. of India from 06-August-2018 to 18-January-2019. Role: Co-Program Director (Co-PD)

FDP / MDP / WORKSHOP / TRAINING Program Attended:

  • 3-Day Capacity Building Program for SWAYAM - MOOC (Massive Open Online Course) Coordinators organized by National Institute of Technical Teachers Training Institute (NITTTR), Chennai Sponsored by Ministry of Human Resource Development (MHRD), Govt. of India, New Delhi from 27 - 29 May, 2019. 
  • 1-Day Workshop on 'Building World Class Universities: (Trans) formative Higher Education Spaces & Places', Organized and Sponsored by Deakin University in association with Australian Trade and Investment Commission, Australia , New Delhi on 11 March, 2019.
  • 1-Day Workshop on 'All India Survey on Higher Education (AISHE) 2018-19', Organized and Sponsored by Department of Higher Education, Ministry of Human Resource Development (MHRD), Govt. of India, New Delhi on 8th February, 2018. 
  • 1- Day QS India Summit on  'World University Ranking', Organized and Sponsored by University of Auckland, New Zealand at New Delhi on 15th October, 2018. 
  • 2-Day workshop on 'Flipped Learning Pedagogy' organized by Department of Commerce, Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India from 1617 October, 2017. 
  • 2-Day workshop on 'Methods and Process of Introducing Rural Engagement and Inculcating Social Responsibility' organized by Department of Commerce, National Council of Rural Initiatives, Department of Higher Education, Ministry of Human Resource Development  in association with Hari Singh Gour Central University, Sagar, Madhya Pradesh, India from 19 - 20 April 2017.
  • 12-Day Faculty Development Program on 'Entrepreneurship' organized by Centre for Research and Industrial Staff Performance (CRISP), Bhopal, Madhya Pradesh Sponsored by NSTEDB, Department of Science and Technology, Govt. of India, New Delhi from 28 June to 09 July 2016. 
  • 21-Day Inter-Disciplinary Program/Refresher Course on 'E-commerce and Management: Research Methodology' organized by UGC- Human Resource Development Center, Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India from 25 January to 14 February 2016. 
  • 1-Day Program on 'Use of Technology and Innovation in Promoting Good Governance' organized by Internal Quality Assessment Cell (IQAC), Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India on 24 December 2014.
  • 28-Day Orientation Program on 'Faculty Development' organized by UGC- Human Resource Development Center, Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India from 18 December to 14 January 2015. 
  • 1-Day Training Cum Workshop on 'Anti-Plagiarism Softwares Turnitin & iThenticate' organized by Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India on 09 May 2014.
  • 2-Day Training on 'Assessment and Accreditation by NAAC' organized by Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India on 28 - 29 March 2014.
  • 1-Day Training on 'Harnessing Intellectual Property and Its Management for Growth and Prosperity' organized by Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India in association with National Research Development  Orgainzation (NRDO) on 04 January 2014.
  • 7-Day Faculty Development Program on 'Teaching Methodology' organized by School of Management Studies, Motilal Nehru National Institute of Technology Allahabad from 20-26 May, 2013. 
  • 6-Day Summer School Program on 'Multivariate Data Analysis' organized by Indian Institute of Management, Ahmedabad from 06 -11 May, 2013. 
  • 5-Day Short-term Training Program on 'Research Methodology' organized by School of Management Studies, Motilal Nehru National Institute of Technology Allahabad from April 29- 03 May 2013
  • 02-Day Faculty Orientation Programme organized by Motilal Nehru National Institute of Technology, Allahabad from 12-13 January, 2013. 
  • 02-Day 22nd Annual Market Research Seminar – 'Research in the Age of Pragmatism (Reinterpret-Redesign-Reinvent)' organized by Market Research Society of India (MRSI), Mumbai from 17-18 December 2012. 
  • 02-Day Workshop on 'Structural Equation Modeling in Social Science Research' organized by Faculty of Management Studies, Banaras Hindu University, Varanasi (India) from 2-3 March 2012. 
  • 01-Day Seminar on 'Food Security in India- The Prospect and Policy Change' organized by Humanities and Social Science Department, Motilal Nehru National Institute of Technology, Allahabad on 27th August 2011. 
  • 02-Day Workshop on 'Business Etiquettes and Creative Decision Making' organized by School of Management Studies, Motilal Nehru National Institute of Technology Allahabad from April 16-17 March 2011
  • 02-Day Workshop on 'Recent Advances in Research Methods & Data Analytical Tools' organized by All India Management Association, New Delhi from 24-25 February 2011. 
  • 01-Day Seminar on 'NGO Management: Transformation in Approach and Strategies' organized by Humanities and Social Science Department, Motilal Nehru National Institute of Technology, Allahabad on 21 November 2011. 
  • 01-Day Seminar on 'Micro-Finance: An Indian Perspective' organized by Humanities and Social Science Department, Motilal Nehru National Institute of Technology, Allahabad on 13 August 2011.

Administrative & Co-curricular Activities: 

  • Appointed as Panel Member of Port Visit Viva-Voce, EPGDIB 2018-19 BATCH, Indian Institute of Foreign Trade, New Delhi.
  • Selection Board Member- MBA Admission 2019-21 for conducting GD & PI at Delhi Centre from 18-22nd February 2019.
  • Teaching Consultancy as Invited Faculty to teach Consumer Behaviour Subject at National Institute of Food Technology Entrepreneurship and Management (NIFTEM), Sonipat, Haryana, India during February to June 2019.
  • Appointed as University Level Nodal Officer for All India Survey on Higher Education (AISHE) 2018-19 at Indian Institute of Foreign Trade, New Delhi.
  • Faculty Observer- NGO Visit under Social Awareness Program of MBA (IB) 2017-19 Batch during 20th December 2018 to 10th January 2019. 
  • Session In-charge, Technical Session-11: Trade and Sector Specific Issues, Sixth IIFT International Conference on Empirical Issues in International Trade and Finance (EIITF) during 13-14th December 2018 at Indian Institute of Foreign Trade, New Delhi.
  • Appointed as Observer for the IIFT MBA (IB) 2019-2021 Entrance Examination on dated 02-12-2018, Indian Institute of Foreign Trade, New Delhi.
  • Faculty In-charge, Institutional Ranking Team, International Collaborations and Capacity Development (ICCD) Division, Indian Institute of Foreign Trade, New Delhi. dated 08th October 2018.
  • Invited as Jury Member for the campus round of the Tenth Edition of the Lessons in the Marketing Excellence (L.I.M.E) B-School Case Study Competition Organized by HUL and CNBC TV-18 on 25th September, 2018 at Indian Institute of Foreign Trade, New Delhi.
  • Appointed as External Examiner - PhD Viva-Voce, Department of Management Studies, Maulana Azad National Institute of Technology (MANIT), Bhopal, Madhya Pradesh on dated 20th August, 2018.
  • Member, Alumni Affairs Division, Indian Institute of Foreign Trade, New Delhi. With effect from 01-August 2018 to October 2018.
  • Appointed as Program Director (PD)-Executive Program in International Business (EPGDIB: 2018-19) Section-B, Indian Institute of Foreign Trade, New Delhi.
  • Appointed as Co- Program Director (Co-PD)-Professional Enhancement Program on ‘International Business Management’ for Armed Forces in association with Directorate General of Resettlement and Welfare, Ministry of Defence at Indian Institute of Foreign Trade, New Delhi. (August 2018-January 2019)
  • Appointed as Panel Member of Comprehensive Viva-Voce, MBA (IB) 2017-20 BATCH, Date: 9th July 2018, Indian Institute of Foreign Trade, New Delhi.
  • Appointed as Faculty Panel Member  to the Selection Board for conducting GD and Interview for Admission to MBA (IB) Weekend Programme, Date: 19th May, 2018, Indian Institute of Foreign Trade, New Delhi.
  • Appointed as Member of Scrutiny and Selection Committee for the appointment of Manager- AACSB, Indian Institute of Foreign Trade, New Delhi.
  • Invited as ‘Expert Panelist’ in Panel Discussion on “Business Implication of the Business Analytics’ in the Inaugural Ceremony of IBM Business Analytics Lab at Lloyd Business School on dated 25th April, 2018.
  • Member, Association to Advance Collegiate Schools of Business (AACSB) Accreditation Team, International Collaborations and Capacity Development (ICCD) Division, Indian Institute of Foreign Trade, New Delhi. dated 27th April, 2018.
  • Member, Organising Committee, XVII Annual Conference of Madhya Pradesh Economic Association (MPEA) on “Agriculture Growth in India: Opportunities and Challenges”, Department of Economics, Dr. Harisingh Gour Central University, Sagar, Madhya Pradesh, Sponsored by UGC and ICSSR, New Delhi on dated 24-25th February, 2018.
  • Appointed as Program Coordinator to celebrate “Paryatan Parv” observed by Ministry of Tourism, Govt. of India during 05th – 25th October, 2017 at Dr. Harisingh Gour Vishwavidayalaya (A Central University), Sagar, Madhya Pradesh dated 06-10-2017.
  • Appointed as Course Coordinator in Institute of Distance Education for P.G. Diploma in Personnel Management, Dr. Hari Singh Gour Central University, Sagar, MP (India) dated 20th July, 2017.
  • Appointed as an Invigilator for the University Entrance Examination -2017 from 02-06-2017 to 04-06-2017, Dr. Hari Singh Gour Central University, Sagar, MP (India).
  • Appointed as an Editorial Member of the Annual Report 2016-17 preparation committee of the Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh.
  • Appointed as a External Examiner of BBA-IV Semester Project Viva-Voce Examination at Government Autonomous PG Excellence College, Sagar, Madhya Pradesh on dated 30-05-2017.
  • Appointed as Expert in Marketing Area for the selection of candidates on the Post of Sales Assistant/Foot on Street for Merchant Acquiring Business by the State Bank of India, Regional Business Office, Sagar, Madhya Pradesh.
  • Appointed as Subject Expert of MBA Program in Selection Committee for Teachers, Principals and Non-Teaching Employees under code 28 of UGC, Nominated by Vice-Chancellor of Maharaja Chhatrasal Bundelkhand University, Chhatarpur, Madhya Pradesh.[Sr. No/College code 28/07-03-17]
  • Appointed as a Working Committee Member for Development of Rural Development Courses by Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh in collaboration with National Council of Rural Institutes (Under the Ministry of Human Resource Development), Hyderabad.
  • Working as Resource Person in UGC-Remedial Coaching Center for University Entrance Exam 2017 at Dr. H. S. Gour Central University, Sagar, MP (India).
  • Course Coordinator, Rural Entrepreneurship (Add-on Course), Department of Business Management, Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh in collaboration with National Council of Rural Institutes (Under the Ministry of Human Resource Development), Hyderabad.
  • Paper Setter and Examiner for Post Graduate Courses in Business Management for Rajarambabu Institute of Technology (An Autonomus Institute),Rajaramnagar,Islampur Maharasthra.
  • Organizing Committee Member, National Conference on “Demonetization and Uprooting Parallel Economy” organized by Department of Commerce, Dr. H. S. Gour Central University, Sagar, Madhya Pradesh (India) during 27-28th March, 2017.
  • Technical Session Chairperson and Advisory Board Member in National Conference on “Youth Empowerment Through Skill and Education for Nation Development” Organised by Engineering, Management, Medical Association of Sagar (EMMAS), Sagar in association with Infinity Management and Engineering College, Sagar, Madhya Pradesh on dated 19-20th, March 2017.
  • Member, Developing a Vision plan and Modification in proposed structure for School of Commerce and Management, Dr. H. S. Gour Central University, Sagar, Madhya Pradesh (India).
  • Appointed External Examiner (Practical Viva-Voce Examination-2017) for BBA Students, Department of Management Studies, Swami Vivekanand University, Sagar, Madhya Pradesh.
  • Appointed as Observer in Departmental Research Committee (DRC) at Department of Commerce, SRM University, Sonepat, Haryana, India.
  • Member, Local Programme Planning and Management Committee (LPPMC), UGC-Human Resource Development Centre, Dr. H. S. Gour Central University, Sagar, Madhya Pradesh (India).
  • Member - Organizing Committee, National Workshop on Start-up Projects organized by Department of Commerce, Dr. H. S. Gour Central University, Sagar, Madhya Pradesh (India).