About Us

Name : Dr. Prateek Maheshwari

Function : Assistant Professor

Email : prateek@iift.edu

Qualification

  • Doctoral Degree (Ph.D.) in Management on ‘Advertisement Effectiveness in Print Media: A Select Study’
  • Qualified UGC-NET (December - 2012) in Management
  • Master of Business Administration (MBA) with Marketing as major specialization from IMS - DAVV, Indore
  • Graduated in Mechanical Engineering from IET - DAVV, Indore

Areas of Interest / Specialization

  • Marketing Management
  • Advertising and Promotion Management
  • Rural Marketing
  • Fundamentals of Management
  • Marketing of Financial Services

Work Experience

  • Teaching experience of +8 years in Management stream
  • Industry experience of +1.5 years at Webdunia (India) Pvt. Ltd., Indore as Executive - Business Development

Publications

     Journal Publications (International)
  • Advertising in India: The Journey So Far and Road Ahead, FIIB Business Review, Accepted for Publication (SAGE Publishing)
  • Effectiveness of Flipped Classrooms: A Case of Management Education in Central India, International Journal of Educational Management (Emerald Publication, ABDC Ranked)
  • An Interpretive Structural Modeling Approach to Advertisement Effectiveness in Indian Mobile Phone Industry, Journal of Modeling in Management (Emerald Publication, ABDC Ranked)
  • Drivers of Product Visibility in Indian Automobile Sector: An ISM Based Approach, International Journal of Logistics Economics and Globalization (Inderscience Publication, ABDC Ranked)
  • An Empirical Approach to Consumer Buying Behaviour in Indian Automobile Sector, Industrial and Commercial Training, Vol. 48, No. 3, pp. 156-162 (Emerald Publication, Scopus Indexed)
  • Advertisement Effectiveness: A Review and Research Agenda, International Journal of Social, Management, Economics and Business Engineering, Vol. 8, No. 12, pp. 3601-3605
  • Maheshwari, P., Seth, N. and Gupta, A.K. (2015), “Advertisement Effectiveness for Print Media: A Conceptual Model”, International Journal of Marketing and Management Sciences, Vol. 9, No. 2, pp. 707-712
  • Maheshwari, P. and Seth, N. (2014), “Business Penetration through Print Media: A Review of Select Enablers”, International Journal of Industrial and Systems Engineering, Vol. 8, No.12, pp. 3823-3826

       Journal Publications (National)

  • Print Media as an Enabler of Business Growth, Journal of Emerging Technologies and Business Research (UGC Listed)
  • Indian Automobile Industry and Effective Advertising: A Qualitative Research Perspective, The IUP Journal of Marketing Management (IUP Publication)
  • A Comprehensive Scholarly Review of Product and Brand Placement Research Literature, International Journal of Research and Development, Vol. 2, Issue 1, pp. 1-11
  • Trends, Challenges and Quality Imperatives in Management Education in the State of Madhya Pradesh,Journal of Management and Science, Vol. 3, Issue 2, pp. 45-54

       Articles in Newspapers/Magazines

  • क्या हैं विपणन... और, क्यों जरुरी हैं यह आपके व्यापार के लिए...???, त्रैमासिक पत्रिका: व्यापार एक्सपर्ट, अप्रैल - जून २०१९ (ISSN 2456-2009)
  • भारतीय प्रबंधन शिक्षा और वैकल्पिक शिक्षण पद्धति की आवश्यकता, लोकमत समाचार (नागपुर एवं अन्य संस्करण), लोकमत मीडिया प्रा. लि.(9th June, 2019)
  • Book Review: Pandeymonium, Piyush Pandey, Penguin Books India, FOCUS (WTO).IB, A Quarterly Publication of IIFT
  • बैंकिंग, वित्तीय क्षेत्र की चुनौतियां, लोकमत समाचार (नागपुर एवं अन्य संस्करण), लोकमत मीडिया प्रा. लि.(24th June, 2018)
  • Book Review: 30 Sec Thrillers, K.V. Sridhar, Bloomsbury India, FOCUS – WTO, A Quarterly Publication of IIFT

       Conference Publications (National)

  • Inverted Classrooms and Students' Academic Performance: A Case of Higher Education in India, Conference on Excellence in Research and Education (CERE 2019), Indian Institute of Management (IIM-I), Indore (M.P.), India, May' 19, (Extended Abstract Published).
  • Advertisement Effectiveness in Indian Mobile Phone Industry: An Interpretive Structural Model Based Approach, ANVESH – Doctoral Research Conference in Management, Nirma University, Ahmedabad (Guj.), India, April’ 16
  • Stakeholder’s Perspective on Corporate Social Responsibility of Banks and Financial Institutions, National Conference on Sustainable Strategies In Dynamic Business Environment, ISBS Pune, March’ 13.
  • Service Quality Benchmarks and Measurement Models for Indian Banking Sector, National Conference on Strategic Quality ManagementGSIB, Vishakhapatnam, April’ 13

Professional / Academic Affiliations

  • Ad-Hoc Reviewer - Journal of Modelling in Management, Emerald Publishing
  • Ad-Hoc Reviewer - Management and Labour Studies (MLS), SAGE Publication
  • Chapter Reviewer (Chapter 3 - The Changing Societies: Values and Consumption Patters), Consumer Behavior, Hawkins 13e, McGraw Hill Education 
  • Memeber, Indore Management Association (IMA).

       Invited Lectures/Seminars Delivered

  • Delivered a Lecture as Marketing Expert to the Under Graduate Students of Tamil Nadu Agricultural University (TNAU) at IIFT, New Delhi (15th October, 2018).
  • Invited as a Resource Person at Hislop College, Nagpur (MH.) to Deliver a Lecture on Need of Skill Based Management Education in India for BBA/BCA Students (December 21st , 2017).
  • Invited as an Expert for Syllabus Review Workshop on 4th - 5th July, 2016 at School of Economics, DAVV, Indore (M.P.) for MBA (IB/BE) Course for Academic Session 2016 – 17 (02 Days)
  • Invited as a Resource Person in Academic Staff College, DAVV, Indore (M.P.) to Deliver a Lecture for Refresher Course on the Topic Management and Optimization (December 19th, 2012).
  • Invited as Faculty Expert (Marketing) at L’Oreal Brandstorm 2019 Competition held at Indian Institute of Foreign Trade (IIFT), New Delhi

       FDPs/MDPs/Conferences/Workshops/Seminars Attended

  • Inverted Classrooms and Students' Academic Performance: A Case of Higher Education in India, Conference on Excellence in Research and Education (CERE 2019), Indian Institute of Management (IIM-I), Indore (M.P.), India, May' 19 (03 Days).
  • International Conference on Building World Class Universities, Organized by Deakin University at Hotel Taj Mahal, New Delhi, 11th March, 2019 (01 Day)
  • 6 th EIITF Conference on ‘Empirical Issues in International Trade and Finance’, IIFT, New Delhi, 13 – 14th December, 2018 (02 Days)
  • Two Weeks, DST-NIMAT (Govt. of India) Project Sponsored, Faculty Development Programme (FDP) in Entrepreneurship, IPS Academy, IES, Indore, 19-31 December, 2016 (13 Days)
  • Four Weeks, AICTE Approved, Faculty Development Programme (FDP) on Use of ICT in Education for Online and Blended Learning, IIT Bombay, May - July, 2016 (30 Days)
  • National Doctoral Research Conference in Management, Institute of Management, Nirma University, Ahmedabad (Guj.), India, April 8th – 9th , 2016 (02 Days)
  • National Workshop on ‘Good to Great – Magnitude of the Transformation’, Indore Management Association, Indore, December 10th, 2015 (01 Day)
  • 10th Research Methodology Workshop, IBMR-IPS Academy, Indore, June 22-28th, 2015 (07 Days)
  • XXIV Annual Conference of Madhya Pradesh Economic Association and National Seminar on Trade and Development, School of Economics - DAVV, Indore, February 7th-8th, 2014 (02 Days)
  • International Management Conclave on ‘Leadership Now – Work the Talk’, Indore Management Association, Indore, January 16th-17th, 2014 (02 Days)
  • National Marketing Conclave on Marketing to the 21st Century India: Challenges and Oppurtunities, Jaipuria Institute of Management, Indore, October 19, 2013 (01 Day)
  • Management Development Programme (MDP) on Finance for Non-Finance Executives, Jaipuria Institute of Management, Indore, February-2013 (01 Day)
  • International Management Conclave on ‘Transforming Leadership – Getting Future Ready’, Indore Management Association, Indore, January 19th-20th, 2013 (02 Days)

       Administrative Reponsibilities Handled

  • Faculty Coordinator, Port Visit of MBA (IB) 2017-19 Batch to Adani Port, Mundra (Guj.).
  • Program Director (PD), EPGDIB 2018 - 19 Batch
  • Program Director (PD), TalentEdge MDP - SIB, Batch 3
  • Faculty Coordinator, Division of Alumni Affairs, IIFT, New Delhi