About Us

Name : Dr. Prateek Maheshwari

Function : Assistant Professor

Email : prateek@iift.edu


  • Aston Certificate Programme in Faculty Development, Aston University, Birmingham (UK), (26th - 30th August 2019)
  • Doctoral Degree (Ph.D.) in Management on ‘Advertisement Effectiveness in Print Media: A Select Study’
  • Qualified UGC-NET (December - 2012) in Management
  • Master of Business Administration (MBA) with Marketing as major specialization from IMS - DAVV, Indore
  • Graduated in Mechanical Engineering from IET - DAVV, Indore

Areas of Interest / Specialization

  • Marketing Management
  • Advertising and Promotion Management
  • Rural Marketing
  • Fundamentals of Management
  • International Marketing

Work Experience

  • Teaching experience of +8.5 years in Management stream
  • Industry experience of +1.5 years at Webdunia (India) Pvt. Ltd., Indore as Executive - Business Development


     Journal Publications (International)
  • Inverted Classrooms and Students’ Academic Performance: A Case of Higher Education in Management, Journal of International Business Education (Neilson Publishing, ABDC Ranked)
  • Advertising in India: The Journey So Far and Road Ahead, FIIB Business Review, Accepted for Publication (SAGE Publishing)
  • Effectiveness of Flipped Classrooms: A Case of Management Education in Central India, International Journal of Educational Management (Emerald Publication, ABDC Ranked)
  • An Interpretive Structural Modeling Approach to Advertisement Effectiveness in Indian Mobile Phone Industry, Journal of Modeling in Management (Emerald Publication, ABDC Ranked)
  • Drivers of Product Visibility in Indian Automobile Sector: An ISM Based Approach, International Journal of Logistics Economics and Globalization (Inderscience Publication, ABDC Ranked)
  • An Empirical Approach to Consumer Buying Behaviour in Indian Automobile Sector, Industrial and Commercial Training, Vol. 48, No. 3, pp. 156-162 (Emerald Publication, Scopus Indexed)
  • Advertisement Effectiveness: A Review and Research Agenda, International Journal of Social, Management, Economics and Business Engineering, Vol. 8, No. 12, pp. 3601-3605
  • Maheshwari, P., Seth, N. and Gupta, A.K. (2015), “Advertisement Effectiveness for Print Media: A Conceptual Model”, International Journal of Marketing and Management Sciences, Vol. 9, No. 2, pp. 707-712
  • Maheshwari, P. and Seth, N. (2014), “Business Penetration through Print Media: A Review of Select Enablers”, International Journal of Industrial and Systems Engineering, Vol. 8, No.12, pp. 3823-3826

       Journal Publications (National)

  • Hotel Visitor’s Satisfaction Towards Service Quality: Insights from Semi - Urban City of Madhya Pradesh in India, Asian Journal of Multidimensional Research (UGC Listed, 2019)
  • Print Media as an Enabler of Business Growth, Journal of Emerging Technologies and Business Research (UGC Listed)
  • Indian Automobile Industry and Effective Advertising: A Qualitative Research Perspective, The IUP Journal of Marketing Management (IUP Publication)
  • A Comprehensive Scholarly Review of Product and Brand Placement Research Literature, International Journal of Research and Development, Vol. 2, Issue 1, pp. 1-11
  • Trends, Challenges and Quality Imperatives in Management Education in the State of Madhya Pradesh,Journal of Management and Science, Vol. 3, Issue 2, pp. 45-54

       Articles in Newspapers/Magazines

  • बेहद जरुरी हैं समय समय रहते ‘लगाम’ छोड़ना... (Based on Jet Airways Crisis in India), सन्डे नवभारत टाइम्स (नई दिल्ली संस्करण), बेनेट, कोलमैन एवं कम्पनी लि. (8th September, 2019)
  • क्या हैं विपणन... और, क्यों जरुरी हैं यह आपके व्यापार के लिए...???, त्रैमासिक पत्रिका: व्यापार एक्सपर्ट, अप्रैल - जून २०१९ (ISSN 2456-2009)
  • भारतीय प्रबंधन शिक्षा और वैकल्पिक शिक्षण पद्धति की आवश्यकता, लोकमत समाचार (नागपुर एवं अन्य संस्करण), लोकमत मीडिया प्रा. लि.(9th June, 2019)
  • Book Review: Pandeymonium, Piyush Pandey, Penguin Books India, FOCUS (WTO).IB, A Quarterly Publication of IIFT
  • बैंकिंग, वित्तीय क्षेत्र की चुनौतियां, लोकमत समाचार (नागपुर एवं अन्य संस्करण), लोकमत मीडिया प्रा. लि.(24th June, 2018)
  • Book Review: 30 Sec Thrillers, K.V. Sridhar, Bloomsbury India, FOCUS – WTO, A Quarterly Publication of IIFT

       Conference Publications (National)

  1. Blockchain in Public Distribution System in India: Framework to Combat Diversion of the Supplies from Warehouses, Logistics Conclave and Conference, November 19 – 20, 2019, IIFT, New Delhi, India (Paper Presented)
  2. Drivers of Customer Co-Creation in Online Brand Communities: An Indian Perspective, 3rd Annual Conference of Aston India Centre for Applied Research, August 30 – 31, 2019, Aston Business School, Aston University, Birmingham, UK (Paper Presented)
  3. Inverted Classrooms and Students' Academic Performance: A Case of Higher Education in India, Conference on Excellence in Research and Education (CERE 2019), Indian Institute of Management (IIM-I), Indore (M.P.), India, May' 19, (Extended Abstract Published).
  4. Advertisement Effectiveness in Indian Mobile Phone Industry: An Interpretive Structural Model Based Approach, ANVESH – Doctoral Research Conference in Management, Nirma University, Ahmedabad (Guj.), India, April’ 16
  5. Stakeholder’s Perspective on Corporate Social Responsibility of Banks and Financial Institutions, National Conference on Sustainable Strategies In Dynamic Business Environment, ISBS Pune, March’ 13.
  6. Service Quality Benchmarks and Measurement Models for Indian Banking Sector, National Conference on Strategic Quality ManagementGSIB, Vishakhapatnam, April’ 13

Professional / Academic Affiliations

  • Ad-Hoc Reviewer - Journal of Modelling in Management, Emerald Publishing
  • Ad-Hoc Reviewer - Management and Labour Studies (MLS), SAGE Publication
  • Ad-Hoc Reviewer - FIIB Business Review, SAGE Publication
  • Chapter Reviewer (Chapter 3 - The Changing Societies: Values and Consumption Patters), Consumer Behavior, Hawkins 13e, McGraw Hill Education 
  • Memeber, Indore Management Association (IMA).

       Invited Lectures/Seminars Delivered

  • Resource Person for 6 - Month MDP in International Business for Armed Forces Personnel sponsored by Directorate General of Resettlement (DGR), Ministry of Defense, GoI.
  • Resource Person for 4 – Month MDP (Online) in Strategies for International Business (SIB), Batch III and Batch IV for Working Executives.
  • Invited as a Judge and Subject Expert (Marketing) at ‘ITC on Campus: Case Study Challenge 2019’ Competition held at Indian Institute of Foreign Trade (IIFT), New Delhi
  • Delivered a Lecture as Marketing Expert to the Under Graduate Students of Tamil Nadu Agricultural University (TNAU) at IIFT, New Delhi (15th October, 2018).
  • Invited as a Resource Person at Hislop College, Nagpur (MH.) to Deliver a Lecture on Need of Skill Based Management Education in India for BBA/BCA Students (December 21st , 2017).
  • Invited as an Expert for Syllabus Review Workshop on 4th - 5th July, 2016 at School of Economics, DAVV, Indore (M.P.) for MBA (IB/BE) Course for Academic Session 2016 – 17 (02 Days)
  • Invited as a Resource Person in Academic Staff College, DAVV, Indore (M.P.) to Deliver a Lecture for Refresher Course on the Topic Management and Optimization (December 19th, 2012).
  • Invited as Faculty Expert (Marketing) at L’Oreal Brandstorm 2019 Competition held at Indian Institute of Foreign Trade (IIFT), New Delhi

       FDPs/MDPs/Conferences/Workshops/Seminars Attended

  • Logistics Conclave and Conference, IIFT New Delhi, November 19 – 20, 2019 (02 Days)
  • Aston Certificate Program in Faculty Development, Aston University, Birmingham, UK, Aug. 2019.
  • 3rd Annual Conference of Astom India Centre for Applied Research (AICAR Conference 2019), Aston Business School, Aston University, Birmingham, UK, 30 - 31st Aug. 2019 (02 Days). 
  • Conference on Excellence in Research and Education (CERE 2019), Indian Institute of Management (IIM-I), Indore (M.P.), India, May' 19 (03 Days).
  • International Conference on Building World Class Universities, Organized by Deakin University at Hotel Taj Mahal, New Delhi, 11th March, 2019 (01 Day)
  • 6 th EIITF Conference on ‘Empirical Issues in International Trade and Finance’, IIFT, New Delhi, 13 – 14th December, 2018 (02 Days)
  • Two Weeks, DST-NIMAT (Govt. of India) Project Sponsored, Faculty Development Programme (FDP) in Entrepreneurship, IPS Academy, IES, Indore, 19-31 December, 2016 (13 Days)
  • Four Weeks, AICTE Approved, Faculty Development Programme (FDP) on Use of ICT in Education for Online and Blended Learning, IIT Bombay, May - July, 2016 (30 Days)
  • National Doctoral Research Conference in Management, Institute of Management, Nirma University, Ahmedabad (Guj.), India, April 8th – 9th , 2016 (02 Days)
  • National Workshop on ‘Good to Great – Magnitude of the Transformation’, Indore Management Association, Indore, December 10th, 2015 (01 Day)
  • 10th Research Methodology Workshop, IBMR-IPS Academy, Indore, June 22-28th, 2015 (07 Days)
  • XXIV Annual Conference of Madhya Pradesh Economic Association and National Seminar on Trade and Development, School of Economics - DAVV, Indore, February 7th-8th, 2014 (02 Days)
  • International Management Conclave on ‘Leadership Now – Work the Talk’, Indore Management Association, Indore, January 16th-17th, 2014 (02 Days)
  • National Marketing Conclave on Marketing to the 21st Century India: Challenges and Oppurtunities, Jaipuria Institute of Management, Indore, October 19, 2013 (01 Day)
  • Management Development Programme (MDP) on Finance for Non-Finance Executives, Jaipuria Institute of Management, Indore, February-2013 (01 Day)
  • International Management Conclave on ‘Transforming Leadership – Getting Future Ready’, Indore Management Association, Indore, January 19th-20th, 2013 (02 Days)

       Administrative Reponsibilities Handled

  • Conference Secretary, Sector Specific Logistics Conclave and Conference, jointly organized by Logistics Division (MoC & I, GoI) and Indian Institute of Foreign Trade (IIFT), New Delhi, November 19 – 20, 2019
  • Faculty Coordinator, Port Visit of MBA (IB) 2017-19 Batch to Adani Port, Mundra (Guj.).
  • Program Director (PD), EPGDIB 2018 - 19 Batch
  • Program Director (PD), TalentEdge MDP - SIB, Batch 3 & Batch 4
  • Faculty Coordinator, Division of Alumni Affairs, IIFT, New Delhi