About Us

Name : Dr. Ravi Shanker

Function : Professor & HOD (Marketing)
Chairperson (ICCD) & AACSB Accreditation

Email : ravi@iift.edu



Areas of Interest / Specialization

He specializes in the field of Marketing of Services and has undertaken consultancy and training assignments for companies like HMT Limited, MMTC, ONGC, ABB, BPCL, VLCC, ITC Welcomgroup, Jaypee Hotels, etc.

Work Experience

He is a senior academician in the field of management education with four decades of experience of working in India's premier institutions, like; Management Development Institute (MDI) Gurgaon (1979-1989), School of Management Studies, IGNOU (1987-88), Indian Institute of Mass Communication, New Delhi (1989-1999) and Indian Institute of Foreign Trade (IIFT), New Delhi. He joined IIFT in 1999 as Professor in the area of marketing. During June 2002 to December 2013 he also worked as Chairperson, heading different divisions of the Institute, like; Graduate Studies, International Collaborations and Capacity Development, Off-campus, off-shore and VSAT- based Programmes and Management Development Programmes.

In January 2009 he was invited by the Jaypee Group, to set up its business school in Noida. During a short span of 2 years he was able bring up the Jaypee Business School to such a level that as per "Career Growth and Salary Survey" it is ranked amongst the top 50 business schools in India.


He has authored five books and some of which are used as text books in many business schools. His Book on 'Services Marketing: The Indian Perspective' is one of the best works in India. His other book 'Managing Distribution' is also quite popular in Indian management schools.

Dr. Ravi Shanker's work is well recognized and recently his three research papers were included in the edited books published by Anthem Press London and Routledge, UK.

For the Distance Education Management Programme of Indira Gandhi National Open University he developed the full course material for courses on Sales Management, Management of Marketing Communication and Advertising and Services Marketing.

Professional / Academic Affiliations

Dr. Ravi Shanker is a Senior Consultant on the panel of Commonwealth of Learning, Vancouver (Canada) and has conducted "Tutor Training Workshop" for the management teachers coming from select Commonwealth countries. He is one of the key resource persons at the German Development Institute, (DIE) Bonn, Germany and a member of the Scientific Committee of the M.Sc. Programme on Fashion and Luxury Management Skema Business School, France.

He is a visiting faculty with a number of premier institutions like, Al-Ghurair University Dubai, Institute of Finance Management, Dar-es-Salaam (Tanzania). He was also invited by Phorzahim University Germany for restructuring the marketing courses. In India also he has been a visiting faculty at IIM Lucknow, IIM Raipur IIM Rohtak, IIM Amritsar, Faculty of Management Studies University of Delhi, International Management Institute, TERI University, etc.

Dr. Ravi Shanker is a member of Academic Councils / Board of Studies of many Institutions and universities, like; School of Management Studies (Indira Gandhi National Open University), All India Management Association (AIMA), Indian Institute of Materials Management, TERI University and Indian School of Mines, Dhanbad.