Magazine and Editorial Board at IIFT, Kolkata


MarkMantra, the In-house publication of IIFT, is ceaselessly engaged in the creative pursuit of encompassing various aspects of the integrated marketing function and delving into the horizons of new developments to keep its readers abreast of the latest happenings. MarkMantra brings out what really matters from an array of seemingly most trivial to the most bizarre things in the world of marketing to enlighten its readers. MarkMantra’s focus isn’t limited to presentation of mere facts, trend analysis and opinions but it extends to igniting passion for marketing in the hearts of non-enthusiasts and becoming lovemarks for the ardent aspiring marketers.
Customer Delight is what every marketer wants to achieve and so does MarkMantra. For us our customers are our readers, and so we endeavour constantly to innovate ourselves to predict our customer’s demands and delight them.
Marketing is about value exploration, value creation, value communication and value distribution. In the dynamic BIZ world where the boundaries delineating various fields are blurring each day, Marketing as a function can no longer be ignored. MarkMantra understands this and is not restricted to be a magazine for the marketers but it is also a learning tool for people with interest in other domains.

Vision and Mission

  • Inking indelible impressions in the minds of our readers with regard to the diverse world of marketing, and encouraging them to think off the beaten path of clichés and getting the creative cogs turning
  • Becoming the most endearing, most-awaited and the most inspiring Marketing magazine in the world of b-schools


                Feb 2018


  • MarkMantra releases quarterly editions that highlight the latest trends, chronicle the most jaw-dropping campaigns and put forth the most honest albeit brutal opinion on the latest events in the marketing Diaspora
  • We also release the weekly newsletter so that our followers keep abreast of the latest news in Marketing
  • MarkMantra facilitates research work and introduces live-projects to the batches jointly with Brandwagon
  • In association with Marketing club, we conduct Knowledge Transfer Session for both the batches
  • We also host competitions under the combined flag of Bandwagon and MarkMantra where participants get a chance to prove their mettle
  • In addition to all this, we are in the process of kick-starting a marketing blog to be maintained jointly with Bandwagon: the Marketing Club at IIFT which would feature opinions, debates and innovative and disruptive ideas related to sales, advertising and marketing

Contact Us:


  Name Phone No. Email ID
Kalyani Kakaraparthi 9491633872
Sakshi Shahu 9850185209
Aniruddha Bhagawat 8976199624