MarkMantra, the In-house publication of IIFT, is ceaselessly engaged in the creative pursuit of encompassing various aspects of the integrated marketing function and delving into the horizons of new developments to keep its readers abreast of the latest happenings. MarkMantra brings out what really matters from an array of seemingly most trivial to the most bizarre things in the world of marketing to enlighten its readers. MarkMantra’s focus isn’t limited to presentation of mere facts, trend analysis and opinions but it extends to igniting passion for marketing in the hearts of non-enthusiasts and becoming lovemarks for the ardent aspiring marketers.
Customer Delight is what every marketer wants to achieve and so does MarkMantra. For us our customers are our readers, and so we endeavour constantly to innovate ourselves to predict our customer’s demands and delight them.
Marketing is about value exploration, value creation, value communication and value distribution. In the dynamic BIZ world where the boundaries delineating various fields are blurring each day, Marketing as a function can no longer be ignored. MarkMantra understands this and is not restricted to be a magazine for the marketers but it is also a learning tool for people with interest in other domains.
Vision and Mission
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