UWL is about marketing, finance, operations, strategy and human resource management. All
the domains of MBA are associated with this mega event and there are management lessons
to be learnt from this competition.
IIFT recognized this early on and gave their sporting event a twist of IPL and the Ultimate Warriors League (UWL) was born. There are four teams Aryan Juggernauts, Southern Stallions, Eastern Gladiators and Mumbai Hawks that are up for bidding. After rounds of competitive bidding, the top four bidders get the teams. Each team then appoints a couple of brand managers and then the war of player bidding begins. This IPL style bidding, with an auctioneer at the helm of it, goes on for close to 7-8 hours with 150-180 players going under the hammer. Each team then gets a purse of 2000 points to buy players and build a squad of 30 for each of the sports which includes cricket, futsal, table tennis, badminton, sports quiz, chess, NFS, Counter-Strike etc.
It is a time on campus when boundaries are drawn and emotions run high. Friends are divided and the foes come together as a team. Each game witnesses huge turnout in the audiences with everyone cheering their favorite team. The brand managers at the same time leave no stone unturned to troll the other side and you’ll find your Facebook wall painted with this brand war. They would also try and do something unique to differentiate themselves, like giving away free Pani Puri, using Diwali diyas and lights to promote their brand, dhols etc. to garner support for their team. It is a mega lesson in management.
Whether you are owner, player, brand manager or mere spectator you just can’t ignore this event on campus. It would have all the elements of a blockbuster Bollywood masala movie – the falls, the fights, the flair and the fun. The atmosphere is absolutely electric throughout the event and it all culminates in a truly IPL worthy party. So there’s a reason to celebrate for everyone. If ever there was a perfect mix of sports, learning and fun – it is this The Ultimate Warriors League.